Technics is a Japanese audio brand established by Matsushita Electric (now Panasonic) in 1965.
Since 1965, Matsushita has produced a variety of HiFi and other audio products under the brand name, such as turntables, amplifiers, radio receivers, tape recorders, CD players, loudspeakers, and digital pianos. Technics products were available for sale in various countries. The brand was originally conceived as a line of high-end audio equipment to compete against brands such as Nakamichi.