Mission is one of the most iconic British brands in the manufacture of hi-fi speakers. Founded in 1977 by Farad Azima, Mission distinguished itself from the beginning by its focus on sound quality and its innovation in speaker design and technology. Its aim was to create speaker systems that could deliver an immersive and accurate listening experience, quickly standing out for its meticulous focus on acoustic detail and high-quality construction.

Design Philosophy and Innovation

Mission differentiated itself from the beginning thanks to its innovative design philosophy, which challenged the conventions of the time. One of its most distinctive features was the reverse placement of the tweeter and woofer, which Mission implemented in models such as the Mission 770, its first major commercial success. By reversing the position of the speakers, they were able to reduce interference and improve temporal coherence between high and low frequencies, optimizing sound dispersion to create a more accurate listening experience. Not only was this setup revolutionary, it also influenced the speaker design practices of other manufacturers.

Mission also pioneered the use of advanced materials for their speaker cones. They used specially designed polymers and compounds that allowed them to control resonance and improve low and mid-frequency response. This innovative approach allowed Mission to produce speakers capable of delivering balanced, detailed sound, with clarity that surpassed many of their competitors.

The 700 Series and the Impact on Hi-Fi

The 700 Series, which included the famous Mission 770, marked a milestone in the hi-fi industry in the UK and became a benchmark for high-end speakers of the time. These speakers were praised by audiophiles and critics alike for their ability to deliver extended frequency response and natural sound. The quality of the internal components and precision in manufacturing were key to their success, cementing Mission’s reputation as a premium speaker manufacturer.

Technological Advancements and New Series

Over the decades, Mission continued to release new series that reflected its commitment to technological evolution. The Mission 780 series, for example, used materials such as Kevlar in the cones and was praised for its dynamics and clarity in midrange frequencies. The company also introduced Diadrive technology, which optimizes cone stiffness, reducing distortion and improving sound accuracy.

In more recent years, Mission released the LX series and the QX series, which integrate modern technologies and advanced designs. With these lines, Mission sought to make high fidelity accessible to a wider audience without sacrificing sound quality. The QX series, in particular, includes innovations such as wave diffusers and high-frequency ring tweeters that minimize distortion and improve dispersion, allowing for an immersive and accurate listening experience in a variety of environments.

Mission’s Legacy and Relevance Today

Mission has remained an iconic brand in the loudspeaker world, and its classic models, such as the Mission 770, are still highly valued by collectors and audiophiles. Its ability to innovate and its focus on delivering uncompromising sound quality have allowed the brand to endure in a highly competitive market. Today, Mission continues to produce speakers that combine design, technology and unmatched value for money, while remaining focused on what has always been its goal: to deliver speakers that bring the listener as close as possible to a faithful and authentic reproduction of music.

Mission's history has left a significant mark on the audio industry, and its influence continues to be felt in modern speaker design practices. Throughout its history, Mission has managed to balance its British heritage with constant innovation, remaining true to its commitment to delivering high quality sound at affordable prices and becoming one of the great names in English hi-fi.