Verve Records or The Verve Music Group is a music industry company and record label in the United States that originally specialised in jazz music.

Verve Records was founded in 1956 by Norman Granz as a result of the merger of Granz's Down Home labels, Norgran Records (founded in 1953) and his older label Clef Records, which dated back to 1946. From the Clef label came Jazz At The Philharmonic. How High The Moon with Ella Fitzgerald was the first live album, which appeared on the market. With Ella Fitzgerald under contract, the foundations were laid for Verve Records, a company that would gain in importance under Fitzgerald.

The first Verve Records production was a huge success and became an American jazz classic: ‘Ella Fitzgerald Sings The Cole Porter Song Book’. Other works by Fitzgerald were to guarantee the label's success. In 1958, for her performances on Duke Ellington and Irving Berlin, Fitzgerald won the first Grammy for a woman in jazz. The label would go on to win a total of seven Grammys under Fitzgerald's guidance.

In the early 1960s, Verve, with the direct involvement of Blue Note Records, began to broaden its range of offerings; the label started to produce folk and lyrical albums, and also jumped on the rock & roll bandwagon. Granz sold his company in 1961 for around 3 million euros to the MGM media group, and at the same time withdrew from the business, as stipulated in the contract of sale. Under the new management of Creed Taylor, stars such as Stan Getz were signed and the Bossa Nova style of Joao Gilberto and Antonio Carlos Jobim became popular. Taylor left the label in 1967 after creating a division, Verve Folkways (later renamed Verve Forecast) dedicated to folk music. Herb Alpert & The Tijuana Brass is an example of productions under Taylor's direction. In the late 1960s the label, which was characterised by its flexibility, produced experimental bands such as The Velvet Underground, Frank Zappa and The Mothers of Invention.

In 1972 the label was acquired by the Polygram group. Initially, no productions were made, but with the arrival of the CD in the early 1980s, catalogues of its jazz titles were released, recalling old hits. Later, the label would also incorporate new musical trends.

In 1998 the Verve label merged with Universal Music Group, Seagram's label, and is now owned by a number of production companies including Universal Music, impulse!, GRP, EmArcy, Decca and MPS, among others, under the Universal umbrella.

Since 2002, the now considered second-tier label has been releasing remixed classical music.