Impulse! Records is an American record label specialized in jazz that currently belongs to the Verve Music Records company.

Externally, their records are characterized by above average weight cardboard packaging, double binders with many photographs and an orange and black color scheme. The original price was 5.98 dollars, 1 dollar more than the records of the other companies.

Promoted by producer Creed Taylor, it was created in 1960 by ABC-Paramount and its most secure value during its first years was John Coltrane, whose essential titles such as A Love Supreme were released and who would be for some time the only artist under contract. The saxophonist would record more than forty records for Impulse! and would go from 10,000 dollars a year to 400,000, a figure only surpassed at the time by Miles Davis.

Other musicians who released on the label were Max Roach, Art Blakey, Clark Terry, Milt Jackson and Freddie Hubbard; in addition, the label specialized in releasing works that brought together different jazz stars, among which Duke Ellington's meetings with Coleman Hawkins and John Coltrane stand out.

With the arrival of the avant-garde, Impulse! bet on new names and added to its logo the subtitle The new wave in jazz to incorporate musicians such as Albert Ayler, Ornette Coleman, Pharoah Sanders, Archie Shepp, Gabor Szabo and others.